Friday, July 25, 2008 
 
property;  a wireless game, application or other title which is created and distributed by a publisher.

publisher:  any company that takes financial risk to bring a property to market and manages the distribution of that property.

self-publish: to act as a publisher, but only for your own creative works. 

The WirelessDeveloper Agency exists to support all types of publishers in all types of ways.
 

We Broker Deals...

Put simply, WDA is a deal broker. WDA helps companies do business with one another. We have a rather black & white view of the world; for any given business transaction, you are either the "buyer" or the "seller." WDA is typically compensated by the seller on a percentage of the value of the transaction.

Our business model is taken from Hollywood. If a producer is making a movie for a studio and they need an actor, they typically call the actor's agent. The agent considers the opportunity, and if it's right for the actor, the agent negotiates the deal. Unlike the traditional games business where agents often get in the way of a deal, in Hollywood it is quite the opposite.

In the wireless business, we have the same concept. The "studio" is a major publisher, like Jamdat, THQ, Airborne, Disney, etc. The "producers" are the wireless developers, who create games and other applications. The "below the line talent" are the porting companies, graphic artists, music composers, and others who actually create the application and it's look, feel and content. The "above the line talent" are the brands whose names mark the products, such as Spiderman (Indiagames)) or Freddy Adu Soccer (Feed Me Sports) or "Snoop Dogg Boxing" (Sony Pictures).

The Agency's Reach...

Every aspect of a property's conception, development and deployment can be managed by the team at WDA:

  • Brand Scouting; WDA can secure rights from a brandholder, negotiate the agreements, and manage the relationship from beginning to end.
  • Concept Creation; WDA represents a number of game designers, professional writers, and independent producers who can sketch out a concept that is true to the brand while at the same time cost-effective to build and deploy.
  • Principle Development; WDA represents some of the world's leading wireless developers in BREW and J2ME (other languages as well), with established track records and consistent performance.
  • Art & Design; WDA represents traditional as well as bit-level artists who can create artwork for games and related entertainment properties.
  • Music; WDA represents a number of professional composers, musicians, sound effects studios, and other composers/producers of music. This includes formatting and the development of associated assets such as ringtones, ringbacks, etc.
  • Porting & QA; WDA represents the top platform and handset porting companies in the business. These companies own hundreds of phones and can provide porting, testing and deployment resources for projects that are worldwide in scope.
  • Distribution; WDA has master distribution agreements with most of the network operators in North America to support the distribution of games, ringtones, wallpapers, videos, etc.

To Be Your Agent...

What does it mean to you if we become your agent?

Well first of all, we're pretty choosy. WDA has lots of clients, but we are the agent for only a handful of companies.  WDA will represent your company, aka "be your agent", if you are either an established company with a track record of success and want to grow your business, or if you are a promising new company that wants to carefully plan your entry into the market.

Because WDA represents such a broad range of creative & technical talent, the exact manner and mechanics of a working relationship cannot be illustrated here. However, we can say that WDA will typically provide strategic advice, pricing support, invoicing and collections, royalty management, contract negotiation and execution, arbitration, and a wide range of business support services. We invite you to contact us if you would like to inquire about representation.

To Be One of Our Clients...

That's pretty easy. Just call us up!

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